Important Update of Amazon's Pan-EU Program
Amazon has announced important updates to its Pan-European Fulfillment Network (Pan-EU) program and ERF exemption policies, effective June 25, 2025.
What’s New in the Pan-EU Program?
Starting June 25, 2025, sellers must list the ASINs on the Netherlands marketplace (Amazon.nl) and ensure you remain active and sellable to continue enjoying Pan-EU’s benefits.
For new ASINs added after June 25, 2025: Sellers must list products on Germany, France, Italy, Spain, and Netherlands to keep stay in the Pan-EU program.
For ASINs already added before June 25, 2025: To keep the Pan-EU eligibility, sellers must add the listing Netherlands marketplace.
Benefits of Listing in the Netherlands
Access to a fast-growing e-commerce market.
Local Fulfillment Benefits: Operating with local fulfillment can reduce your logistics costs by up to 43% compared to cross-border shipping.
Simplified Tax Structure: Unlike many other EU markets, you can start selling on Amazon.nl without first registering for a Dutch VAT number - removing a common barrier to market entry.
Use this link to check your Pan-EU ASINs and ensure they are listed on the Netherlands marketplace:
https://sellercentral-europe.amazon.com/gc/paneu-nl-listings
Updates to ERF (European Fulfillment Network) Exemption Policies
Starting from February 25, 2025, the updated ERF exemption policy includes the following four scenarios.
- ASINs that cannot be activated due to the lack of distribution rights in certain countries: Permanently exempt.
- ASINs that cannot be activated due to missing local language labels: Exemption period of 270 days.
- ASINs that cannot be activated due to compliance issues (e.g., EPR or WEEE): Exemption period of 90 days.
- ASINs that cannot be activated due to account suspension in certain countries: Exemption period of 90 days.
Why Join Pan-EU?
Amazon’s Pan-EU program is an effective way to expand your business across Europe, with local delivery to nine main EU countries, including Germany, France, Italy, Spain, and Netherlands. Pan-EU simplifies inventory management, it sends your stock to one country, and Amazon takes care of redistributing it across fulfillment centers in other Pan-EU countries.
You can save up to 53% on logistics costs with local delivery fees through Pan-EU, enjoy faster delivery times of just 1–3 days, and boost customer satisfaction, which often leads to an average sales increase of 30%.
How to Join Pan-EU?
- Register for VAT in at least two of the following countries: Germany, France, Italy, Spain, or Poland.
- Ensure your ASINs are listed and active on Germany, France, Italy, Spain, and the Netherlands marketplaces.
VATAi provides the expertise to ensure your compliance with Pan-EU regulations, helping you navigate the new requirements and expand your business to EU.
Need Help with VAT Compliance?
Book a free call with VATAi today to find tailored solutions for your e-commerce business
