Amazon Climate Pledge Friendly (CPF) Services | VATAi
Amazon Climate Pledge Friendly (CPF) Program
VATAi provides one-stop CPF certification support — helping Amazon
sellers unlock visibility, buyer trust and real traffic-driven
growth through sustainability compliance.
Apply Now
What is Climate Pledge Friendly?
Climate Pledge Friendly (CPF) is Amazon's global sustainability
program helping customers discover products with verified
environmental credentials. As part of Amazon's commitment to The
Climate Pledge, this initiative makes sustainable shopping easier
and more transparent.
Since its launch in 2020, the Climate Pledge Friendly program has
rapidly expanded across major Amazon marketplaces in North America
(U.S., Canada, Mexico), Europe (U.K., Germany, France, Italy,
Spain, Belgium, Netherlands, Sweden, Poland), Asia-Pacific (Japan,
Australia), and Latin America (Brazil), with over 1.4 million
certified products spanning electronics, household goods, apparel,
beauty, and food categories.
More than just a sustainability label, CPF is Amazon’s way of
rewarding certified products with higher visibility, filtered
search placement, and promotional exposure — allowing brands to
align with environmental goals and accelerate marketplace growth.
Why Climate Pledge Friendly Matters
Transform sustainability into a competitive advantage with measurable
business results
Free Traffic Boost
Get instant exposure through CPF badge, unlocking additional organic exposure by up to 10% without ad spend.
Enhanced Discoverability
Access 22 additional traffic channels including dedicated search filters and comparison pages
Proven Sales Growth
Products see an average 12% increase in sales within their first year of certification
Premium Visibility
Featured placements, holiday recommendations, and priority positioning in Amazon's marketplace
Brand Store Benefits
Customizable A+ content and dedicated CPF product showcase pages to enhance your brand story
Real-Time Analytics
Monitor CPF performance with dedicated data insights in your Seller Central dashboard
How to Get Your Amazon CPF Badge
Two approved paths to obtain the Climate Pledge Friendly badge on
Amazon
Option 1
Amazon’s In‑House Certifications
Obtain one or more certifications through Amazon's built-in sustainability programs without third-party submission.
Compact by Design
Pre-owned Certified
Plant-Based Fiber Blended Certification
Compact by Design mainly applies to daily consumables with high packaging or transport efficiency potential, such as personal care, beauty, home cleaning, food & beverage, and pet products.
Option 2
Third-Party Sustainability Certifications
Obtain one or more certifications from Amazon’s approved list of 57 third-party environmental standards
ClimatePartner Certified
Forest Stewardship Council (FSC)
Global Recycled Standard (GRS)
OEKO-TEX Standard 100, RCS, and 50+ more
Timeline: 4–8 weeks to complete the full certification process
Recommended Certification Types for
Amazon CPF Badge
Amazon CPF Badge
Choose the right certification based on your product category
Carbon Impact
Suitable Categories:
All Categories
Forest Stewardship Council (FSC)
Suitable Categories:
Wood-based & Paper Products
Global Recycled Standard (GRS)
Suitable Categories:
Recycled Materials
OEKO‑TEX STANDARD 100
Suitable Categories:
Apparel & Textile Products
Recycled Content Standard (RCS)
Suitable Categories:
Recycled Material Goods
USDA Organic Certification
Suitable Categories:
Organic Agriculture & Plant-Based Products
VATAi’s Full-Service CPF Support
From certification assessment to final badge activation, we manage
every step of your Climate Pledge Friendly certification journey.
CPF Pathway Mapping
We identify the most appropriate certification pathways aligned with Amazon's CPF eligibility criteria for your specific products.
Product category assessment
Standards mapping and selection
Eligibility pre-screening
Compliance gap analysis
Full Process Management
Comprehensive support from document preparation to verification and final product registration on Amazon.
Documentation preparation and review
Third-party verification coordination
Uploading certified reports to Amazon
Ongoing compliance monitoring
Carbon Policy Alignment
Ensure CPF claims align with Amazon's updated Carbon Policy and recognized sustainability standards.
Carbon footprint assessment
Policy compliance validation
Sustainability reporting support
ESG integration strategy
How to Claim Amazon's €3,000 Subsidy
A straightforward 4-step process from application to payment
Step 1
Eligibility Check
We verify your product qualifies for CPF and the €3,000 Amazon's official subsidy program
Step 2
Certification Process
Get certified through approved sustainability certifications （4-8 weeks typical timeline）
Step 3
Exclusive Badge Display
Your CPF badge goes live on Amazon, making your products instantly discoverable
Step 4
Subsidy Payment
Receive €3,000 Amazon subsidy in the second week of the month following badge display
Program Timeline
Application period: September 1, 2025 - February 28, 2026
Subsidy payment: Second week of the following month
Subsidy Details
€3,000 per qualified ASIN
Automatic payment to seller account
Must use approved EU certifications
Eligibility Requirements
Pre-approved brands only: Your brand and ASINs must be on Amazon's official incentive list
CPF badge display: Qualified ASINs must display the CPF badge before February 28, 2026
Approved certifications: Use EU-recognized third-party certifications (Energy Label and Compact by Design excluded)
Platform verification: Amazon reviews and confirms eligibility before issuing subsidy payment