Expand Your Business with Amazon's Ireland VAT Reimbursement Promotion
Entering a new European market can be challenging, especially when it comes to tax compliance. But in 2025, Amazon is making it easier for global sellers to expand to Amazon.ie with zero VAT setup costs. Through Amazon's Ireland VAT Reimbursement Promotion, sellers can receive up to €1,900 in reimbursements for VAT registration, two years of filing, and fiscal representation — when they register through an official tax service provider like VATAi. This is a rare opportunity to grow your business in a high-potential e-commerce market, fully supported by Amazon.
Ireland: The Next Big Opportunity in Cross-Border E-Commerce
Amazon.ie is now live, offering sellers a gateway to one of Europe's most lucrative markets. Ireland stands out as an attractive destination for e-commerce businesses, with its position as the EU innovation hub and a GDP per capita of $93,956—the third highest globally. Irish consumers are enthusiastic online shoppers, spending an average of $2,260 per person in 2023, surpassing countries like Sweden and Canada. By expanding to Ireland, sellers can take advantage of Amazon's established infrastructure, including local FBA warehouses and fast delivery. This is a perfect opportunity to grow your reach while benefiting from Ireland’s strong purchasing power and e-commerce growth.
What Is the Amazon Ireland VAT Promotion?
Amazon is offering sellers a reimbursement of up to €1,900 (excluding VAT) for the cost of VAT compliance in Ireland. This includes:
FREE VAT registration in Ireland
Two years of free VAT filings
Fiscal representation (if required)
The cost is reimbursed directly by Amazon, once eligibility criteria are met and verified, and will appear as a “Miscellaneous Adjustment” in your Amazon Seller Central account.
How Does The Amazon.ie Promotion Work? (Step-by-Step)
- Order VAT Registration Services: Sign up for VAT registration and filing services through one of Amazon's designated Tax Advisers and provide all required information and documents.
- Submit Your Seller ID: Share your Amazon.ie seller ID for verification.
- Activate Your Inventory: Enable Irish inventory storage in your Seller Central account through "Amazon Logistics Inventory Settings" and ensure your products are sale-ready.
- Upload Your VAT Number: Once you receive your VAT number, upload it to your Amazon Seller Central account within 15 days.
- Wait for Your Reimbursement: After Amazon verifies your inventory activation, the Reimbursement will be credited to your seller account within 1–3 months. You can track the reimbursement as a "Miscellaneous Adjustment" under Seller Central > Reports > Fulfillment by Amazon > Payments > Reimbursements. With VATAi, you can receive the €1350 of the reimburment (including 2 years of Ireland VAT service).
By following these steps, you can expand your business in the Irish market while enjoying the benefits of Amazon's VAT reimbursement program.
Eligibility for the Reimbursement
- Ensure your Amazon.ie store hasn't upload an Irish VAT number by January 1, 2025.
- Register for Irish VAT through VATAi and activate inventory storage in Ireland by December 31, 2025.
- Enable inventory storage in Ireland and ensure products are sale-ready on Amazon.ie.
- Provide all required information and documents to the Tax Adviser within 60 days of signing up for their services.
- Enter the VAT number for Ireland in their Seller Central account within 15 days of receiving it from the Tax Adviser.
- Maintain active inventory storage in Ireland for at least 12 months to avoid any clawbacks of the reimbursement.
Get Started Today with VATAi
Don't let the complexities of VAT registration hold you back from tapping into the Irish market. With VATAi and Amazon's promotion program, you can register for Irish VAT, expand your business, and enjoy two years of VAT compliance at no cost.
Ready to grow your business in Ireland? Order your Irish VAT registration with VATAi today and take the first step toward success on Amazon.ie.
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