Blog · EU Battery Regulation: Upcoming Deadline in August 2025

EU Battery Regulation: Upcoming Deadline in August 2025

VATAi Team
2025-07-08

With Prime Day just around the corner, don't let minor compliance issues derail your sales. The EU Batteries Regulation is entering full enforcement in a critical one-month window. Compliance checks related to the EU Battery Regulation are intensifying across major e-commerce platforms, with frequent warnings being issued to sellers. Sellers must complete registration before August 18, 2025—or face listing removals, withheld funds, and even account suspension. This particularly affects listings targeting EU member states such as France, Spain, Germany, Italy, Sweden, Poland, Belgium, Ireland, and the Netherlands.



Objectives of the EU Battery Regulation


The regulation aims to:

  1. Drive technological advancements in the battery industry.
  2. Reduce the environmental impact of battery production and disposal.
  3. Introduce new design, manufacturing, and recycling standards for all batteries sold within the EU.
  4. Harmonize product specifications across various battery types to ensure a well-functioning internal market.
  5. Promote a circular economy for batteries, ensuring high collection, reuse, and recycling rates.
  6. Enhance the EU's strategic autonomy and competitiveness by securing raw material supply.


Marketplaces Enforcing EU Battery EPR Compliance


As the EU Batteries Regulation deadline approaches, major e-commerce platforms—Amazon, AliExpress, TEMU, eBay, Walmart, and others have stepped up compliance checks for battery and battery-containing products:


  1. Amazon: Actively delisting non-compliant inventories; sellers must submit valid certification by August 18, 2025.
  2. AliExpress: Sets August 10, 2025 as the cutoff; listings without documentation may be hidden from EU buyers.
  3. TEMU: Launched a battery compliance task force; non-compliant listings will be removed and may impact store scores.
  4. eBay: Requires visible compliance marks in product descriptions for battery-related items.



Battery Scope


The regulation applies to all batteries and introduces the following main categories:


  1. Electric vehicle (EV) batteries
  2. Light means of transport (LMT) batteries (e.g., e-bikes, e-scooters)
  3. Portable batteries (<5kg)
  4. Industrial batteries
  5. Starting, lighting and ignition (SLI) batteries




Should You Register for EU Battery EPR?

You are considered a battery producer and must register if any of the following apply:


  1. Your company is located in a non-EU country or a different EU member state than the sales market, and you sell battery or battery-containing products directly to EU consumers via online or cross-border contracts.
  2. Your company is based in an EU country and:
  3. Manufactures or sells battery products under its own brand.
  4. Resells battery products without identifying the original manufacturer.
  5. Imports or distributes battery or battery-containing products professionally.


Many smaller sellers may attempt to delay or ignore the requirement due to perceived complexity or cost—but platform enforcement across the EU is now rigorous. Non-compliance can result in listings being removed, funds held, and accounts frozen.



Obligations Overview


  1. CO2 footprint of batteries: Declaration, labelling, and eventually performance classes and maximum thresholds.
  2. Performance and durability: Standards and documentation.
  3. Labelling, marking, and consumer information: Clear and visible information on the battery itself and the device it's in.
  4. Due diligence requirements: Addressing environmental and social issues in the supply chain for critical raw materials.
  5. Digital battery passports: A digital record for certain battery types.
  6. Recycling, take-back, and collection: Establishing collection systems and meeting ambitious targets for waste battery collection, recycling efficiency, and material recovery.



Compliance Countdown: Deadline Is One Month Away!


1. Register as a Battery Producer

  1. Register in every EU country where you operate or sell battery or battery-containing products.
  2. Appoint an Authorized Representative (AR) if your company is not registered in that country.


Germany AR Update: According to EAR Foundation regulations, all German battery EPR registrations must be submitted through an AR. Registrations without AR involvement will become invalid after August 18, 2025.


Immediate Actions:

  1. Not registered yet? Ensure your service provider registers via an AR.
  2. Already registered? Verify AR submission. If AR was not involved, ask for re-submission immediately.
  3. In process? Confirm with your provider that AR submission is included; if not, update now.



2. Submit Registration Numbers to Platforms

After completing your EPR registration, you need to submit your registration numbers to each relevant platform as follows:


Amazon

  1. Germany, Sweden, Poland, Netherlands, Ireland: Go to Seller Central → Settings → Compliance → Regulatory Compliance and upload your registration numbers under the relevant product categories.
  2. France: Navigate to Seller Central → Settings → Compliance → EPR Compliance Information, or you can enroll in Amazon's EPR Service to delegate reporting and filing.
  3. Italy, Spain, Belgium: Head to Compliance Dashboard → Provide Compliance Information to enter your registration numbers manually.

AliExpress

  1. Go to Seller Center → Account Settings → Certification → EU Environmental Registration, then select each country and input the respective registration number.

TEMU

  1. Log in to the Seller Center → Compliance → Add Registration Numbers. Select the appropriate product category and country, then input your registration data.

Tips:

  1. Make sure to submit a valid registration number for each EU country where you sell applicable products.
  2. For the Netherlands, if you don't have a KVK (Chamber of Commerce number), you may use your VAT ID for verification during submission.



3. Report and Pay Eco-Fees

  1. You must regularly report your battery sales volume by country and pay applicable fees to cover recycling costs.
  2. Reporting cycles vary by country (quarterly or annual).
  3. Keep records and pay within required deadlines to stay compliant.


Additional Compliance Notes

  1. Check that your product labels include required battery symbols, recycling icons, and CE conformity markers where applicable.
  2. Appoint an EU Responsible Person if legally required.
  3. Ensure consistency in your company details across registration platforms and marketplace submissions—mismatched data can result in rejection.


Why Sellers Should Act Now

  1. Marketplaces enforce with zero tolerance; missing documentation results in instant delisting.
  2. Marketplaces are aligning policies across all core EU countries.
  3. Registration numbers will expire if not submitted correctly through ARs (especially in Germany).


How VATAi Can Support You

Navigating multi-country EU battery compliance is complex and time-sensitive. If your e-commerce business is impacted by the updates to the battery regulation,VATAi is here to help. Our team of experts can assist you in reviewing and amending your compliance strategies and ensure you meet all regulatory requirements.


  1. Full-service EPR registration across EU member states
  2. AR representation & coordination
  3. Ongoing reporting & eco-fee management
  4. Technical review & compliance audits


Ensure uninterrupted sales and platform standing—book a call or request a free consultation at www.vatai.com.


Need Help with EPR Compliance?

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