Amazon is encouraging sellers to expand into the Irish marketplace (Amazon.ie) by offering a VAT reimbursement promotion.

Under the Amazon Ireland VAT Promotion 2026, eligible sellers can receive up to €1,250 reimbursement to cover part of their VAT compliance costs when they register for VAT and begin selling through FBA in Ireland.

For sellers planning to store inventory in Ireland, this promotion can significantly reduce the cost of VAT registration and filing.

However, it is important to note that this promotion is subject to Amazon’s terms and conditions, and sellers must meet the eligibility requirements to qualify for the reimbursement.

What the Amazon Ireland VAT Promotion Includes

The promotion allows Amazon sellers to receive a reimbursement of up to €1,250 covering:

1. Ireland VAT registration
2. Two years of VAT filing services
3. Fiscal representation in Ireland (if applicable)

The promotion runs from:

February 1, 2026 – June 30, 2026

To qualify, sellers must sign up with a VAT service provider (e.g. VATAi) listed in Amazon Seller Central under “Meet your VAT Service Providers.”

Who Is Eligible for the Amazon VAT Benefit?

To qualify for the reimbursement, sellers must meet several conditions.

1. Activate inventory placement in Ireland

Sellers must enable storage in Ireland through Seller Central:

FBA Inventory Settings → Cross-Border Fulfilment Settings → “Yes, I want to store in Ireland.”

2. Sell through FBA on Amazon.ie for at least one year

Sellers must allow Amazon to store their inventory in an Irish fulfilment center and sell via Fulfilment by Amazon (FBA).

3. Sign up with VATAi for IE VAT services before June 30, 2026

To participate in the promotion, sellers must sign up with an approved tax advisor before the end of the promotion period.

4. Submit VAT registration documents

Within 60 days of signing up, sellers must provide all documents required for VAT registration.

5. Upload the IE VAT number

After receiving the Irish VAT number, sellers must upload it to Seller Central within 15 days.

When Will the €1,250 Reimbursement Be Paid?

Once the seller meets all eligibility criteria, Amazon will reimburse the VAT benefit.

The reimbursement usually appears within three months after the IE VAT number is added to Seller Central.

The payment will be deposited in the seller account as a “Miscellaneous Adjustment.”

Why Ireland VAT Registration Matters for Amazon Sellers

When sellers store inventory in Ireland or any EU countries, they create VAT obligations in that country.

This means sellers must:

1. Register for Irish VAT
2. Submit regular VAT returns
3. Maintain accurate sales and tax reporting

In some cases, storing goods in Ireland may also trigger additional reporting obligations such as Intrastat. Failing to meet these obligations can lead to compliance risks with both Amazon and local tax authorities.

How VATAi Helps Amazon Sellers Stay Compliant

VATAi specializes in cross-border e-commerce tax compliance, helping sellers expand into European marketplaces with confidence.

Our services include:

1. Ireland VAT registration
2. Two years of VAT filing services
3. Fiscal representation (if required)
4. Marketplace data integration for VAT reporting
5. Dedicated compliance support for Amazon sellers

With extensive experience supporting marketplace businesses, VATAi helps sellers manage compliance efficiently while focusing on growth.

Start Your Ireland VAT Registration with VATAi

If you plan to expand your business to Amazon.ie, this promotion can significantly reduce your VAT compliance costs.

By signing up with VATAi, you can complete your Ireland VAT registration efficiently while benefiting from Amazon’s reimbursement program.

Start your Ireland VAT registration today with VATAi.

👉 https://www.vatai.com/expand-to-ireland

FAQ: Amazon Ireland VAT Promotion

Q1: Is the Amazon Ireland VAT promotion completely free?

No. The promotion reimburses up to €1,250 of the VAT registration and filing service costs.

For example, if you sign up with VATAi, the total VAT service fee for Ireland Is €1,350, Amazon will reimburse €1,250, meaning the seller's final cost would be €100.

Q2: How does the reimbursement process work?

Sellers usually need to:

1. Sign up with an approved VAT service provider
2. Complete the VAT registration process
3. Upload the Irish VAT number to Seller Central

Once eligibility is confirmed, Amazon will reimburse the VAT benefit to the seller’s account balance.

Q3: When will the reimbursement appear?

The reimbursement typically appears within three months after the Irish VAT number is added to Seller Central.

The amount will appear in Seller Central as a “Miscellaneous Adjustment.”

Q4: Do I need an Ireland VAT number to store inventory in Ireland?

Yes. If you enable inventory placement in Ireland, you create a VAT obligation in the country and must register for Irish VAT.

Need Help with VAT Compliance?

Book a free call with VATAi today to find tailored solutions for your e-commerce business