How to Get Climate Pledge Friendly on Amazon: A Beginner Guide
Looking for a way to make your product stand out on Amazon and become the first choice for eco-friendly consumers? Amazon Climate Pledge Friendly provides you with an excellent opportunity. The 2023 Amazon Sustainability Report revealed that over 1.4 million products have earned certification on their platform. And this number is still growing, indicating a huge market demand for green products.
If you want to join this green trend, this article will detail how to apply for Climate Pledge Friendly on Amazon. Also, some practical tips will be shared to help you easily embark on the journey of green e-commerce.
What is Amazon Climate Pledge Friendly
The Amazon Climate Pledge Friendly program is designed to help consumers discover and purchase more sustainable products while encouraging businesses to adopt eco-conscious practices and reduce their carbon footprint. Its core mission is to accelerate the transition to a greener future and reduce carbon emissions, ultimately safeguarding the planet.
As global concerns about climate change continue to rise, you might notice that the demand for eco-friendly products is also increasing. This is because consumers prefer products that align with their values.
Once you've been certified, you are eligible for the Climate Pledge Friendly badge on Amazon, which shows buyers that your product is sustainable. This not only helps your brand image but also increases product competitiveness.
How to Apply for Climate Pledge Friendly on Amazon
We may say that Amazon Climate Pledge Friendly presents you with a chance to highlight the environmental benefits of your products. You can do this in 2 main ways:
- Amazon-developed Certification
- By obtaining third-party sustainability certifications
Compact by Design Certification from Amazon
Compact by Design is a sustainability certification introduced by Amazon, focused on efficient product design and packaging. It aims to encourage products to adopt compact and space-saving designs as much as possible while ensuring functionality, thus reducing carbon emissions generated during transportation and storage. Products that meet this certification typically have the following characteristics:
- Less packaging
- Less air in the container
- More efficient shape
- Less weight
- Waterless technology
- Concentrated products
To be certified Compact by Design, your product must belong to one of Amazon's designated product categories and have superior "unit efficiency". Amazon calculates product efficiency as: (cubed volume per unit) x (weight per unit).
A lower unit efficiency score usually indicates a more efficient design. If your product's calculated unit efficiency is below the category threshold set by Amazon, then the product will be considered "more efficient" and will receive the Amazon Climate Pledge Friendly logo.
Third-Party Certification for Sustainability
So far, Amazon has collaborated with over 50 external certifications (see the table below for a full list) to assist businesses in obtaining Amazon Climate Pledge Friendly certifications. Your product needs to have at least one valid sustainability certification to qualify for the program.
When applying, it is recommended to find one that matches your product type and sustainability aspiration first. You may then be asked to submit a series of relevant materials, which may include product ingredient lists, environmental impact assessments of the production process, energy usage, and more. Subsequently, they may conduct on-site inspections or product sampling tests to ensure that the information provided is true and reliable and meets their sustainability standards.
It is worth mentioning that once your products are certified as Amazon Climate Pledge Friendly products, you will automatically have the badge, which will showcase your environmental commitment to consumers on the platform.
NOTE: When you get ready to engage with Amazon Climate Pledge Friendly, it is also important to stay informed about other key updates. Amazon's EPR services have ended on December 31, 2024. To avoid potential compliance costs, we strongly recommend taking proactive measures to implement necessary actions in advance.
Benefits of Amazon Climate Pledge Friendly
- Boost Your Sales: Products that obtain the Amazon Climate Pledge Friendly certification can benefit from traffic support from Amazon. They usually rank higher in search results, thus increasing your click-through rates and conversion rates. In fact, many sellers said that certified products can receive a traffic boost of 10% - 15% on Amazon.
- Build a Strong Brand Reputation: This offers a platform for your company to showcase its commitment to social responsibility. Building that trust can strengthen your positive brand image and build customer loyalty.
- Stay Ahead of Market Trends: Joining the Amazon Climate Pledge Friendly program can make your business always stay in line with consumers' top preference - buy sustainable products.
- Comply with Sustainability: You will be inspired to evaluate and optimize your supply chain and production processes. Moreover, this drives more efficient resource utilization and lays a solid foundation for the sustainable development of your company.
FAQs on Amazon Climate Pledge Friendly
What is the Climate Pledge?
The Climate Pledge, jointly launched by Amazon and the non-profit Global Optimism in 2019, is a commitment to reach net-zero carbon by 2040. This sets a decade ahead of the Paris Agreement's goal of 2050.
My business has joined the Climate Pledge. Does this mean I am now part of the Amazon Climate Pledge Friendly?
No. Signing the pledge is not a direct pathway to Amazon Climate Pledge Friendly. To get the badge, your products will be required to obtain one or more relevant sustainability certifications.
How much to apply for Amazon Climate Pledge Friendly?
There is typically no fee for applying to Climate Pledge Friendly on Amazon. If your product meets Amazon's sustainability standards, you can apply for free.
However, obtaining the necessary sustainability certifications may involve costs as certification bodies usually charge fees. These fees often depend on the product category, quantity, and complexity of the sustainability assessment.
H2 Final Words
You may have a clear understanding of Amazon Climate Pledge Friendly after reading this article. Here includes detailed steps for application, information on sustainability certifications, useful tips, and more.
Ready to embark on your green e-commerce journey? We sincerely hope this article can serve as your starting point. If you find this article helpful, please feel free to share it with other Amazon sellers so that more people can benefit from it.